DTC Perspectives, Inc. Announces the New DTC Hall of Fame Award

FLORHAM PARK, N.J., June 4 DTC Perspectives, Inc. is proudto introduce the first DTC Hall of Fame Awards. This new award will honor andrecognize individuals who have made significant contributions to advancing theDirect-to-Consumer marketing field, and who have demonstrated a record ofextraordinary achievement in DTC marketing.

To inaugurate the DTC Hall of Fame's first year, up to five individualswill be inducted and announced. The official Hall of Fame program and dinnerevent will be held in conjunction with the DTC in the Era of Consumer ChoiceConference, October 29 - 30, 2008, in Livingston, N.J. The celebratory dinnerwill be held the evening of October 29th.

"DTC marketing has been practiced successfully for more than a decade andover this time it has grown significantly to become a very important componentof the pharmaceutical industry's success," Bob Ehrlich, chairman and chiefexecutive of DTC Perspectives, said. "Now that DTC is firmly established, weas an industry need to recognize those individuals who have shaped DTCadvertising and significantly contributed to the communication of importanthealthcare information directly to patients. As DTC continues to evolve, wethink this is an appropriate time to recognize the contributions of thepioneers of this marketing discipline."

DTC Perspectives, Inc. invites industry members to participate in this newprogram to recognize the leaders and trailblazers of DTC marketing bythoughtfully proposing the names and record of achievement of those candidatesyou feel should receive this honor. A website for nominations has been set uponline (http://www.dtcperspectives.com/website/Conferences/DTC-Awards/DTC-Hall-of-Fame-Nomination.html) (Due to length of URL, please copy and pasteinto your browser) and will be open until July 10th, 2008. DTC Perspectives,Inc. has assembled an elite and seasoned group of industry experts to serve onthe judging council which will review the nominations and rationale and castits vote for the new inductee(s). The rules for eligibility are available onthe website.

For additional information, to nominate an industry member for the DTCHall of Fame or to register for the DTC in the Era of Consumer ChoiceConference, please call the DTC Perspectives office at (973) 377-2106 or visitwww.dtcperspectives.com .Contact: Mark Tosh, Editor, DTC Perspectives Tel.: (973) 377-2106 E-mail: [email protected] Website: www.dtcperspectives.com

SOURCE DTC Perspectives, Inc.

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