Individuals with low self-esteem have unconscious concerns about their own mortality and then they employ a variety of ways to escape from self-awareness.
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In five separate studies, the team from University of Kent found evidence that people with low self-esteem respond to reminders of their own mortality by directing their focus away from the "self".
"This escape from self-awareness took the form of avoiding writing about the self, heightened alcohol consumption and less activation of self-related thoughts," said lead researcher Dr Arnaud Wisman from the university's school of psychology.
The research found a link between people with low self-esteem having unconscious concerns about their own mortality and then employing a variety of ways to escape from self-awareness.
"This would enable them to, at least in the short term, avoid negative self-awareness," the authors noted.
The findings will have implications for future public health policy decision-making, they concluded in a paper published in the Journal of Experimental Social Psychology.
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