Clocks Forward, Health Backward: Daylight Saving Time's Health Disruption

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Recent studies indicate that transitioning to daylight saving time may negatively impact our health behaviors. Researchers discovered that the commencement of daylight saving time, where clocks are typically set ahead by an hour, correlates with heightened consumption of processed snacks and decreased visits to the gym ().

"There's quite a bit of research in health fields related to how well-being is affected by daylight saving time," says Ram Janakiraman, corresponding author of a paper on the work and a professor of marketing analytics at North Carolina State University's Poole College of Management. "We wanted to explore similar issues through the lens of consumer behavior, giving us new insights into how daylight saving influences the decisions we make."

‘After daylight saving time, snack consumption increases, and gym visits decline. #healthhabits #daylightsavingtime #medindia’

Analyzing Snack Consumption Trends

"Anecdotally, we often hear stories from friends and acquaintances about how daylight saving time affects them," says Rishika Rishika, co-author of the paper and an associate professor of marketing at NC State. "We wanted to see if there was data supporting the idea that moving the clock ahead one hour actually affects our behaviors ()."

In the first of two studies, researchers analyzed data collected by a packaged food company headquartered in the U.S. The company collected data from a nationally representative cohort of study participants between 2004 and 2010. All study participants used a mobile device to record detailed data on their snack consumption for two weeks, including not only what they ate, but when they ate it and how much of each snack they consumed.

"This data set is remarkable because it spans multiple years, and tracks specifically what people are eating," Janakiraman says. "Many other data sets look at what people buy, or rely on people remembering what they'd eaten. This data was collected using a methodology that had study participants enter their consumption at the moment."

Examining Snack Consumption Patterns Before and After Daylight Saving Time

The snack data set included consumption data from the days leading up to the onset of daylight saving time, and the days following the onset of daylight saving time. In addition, the data set included information from consumers in parts of the U.S. that do not observe daylight saving time - allowing those consumers to serve as a control group.

In the second study, researchers analyzed data from a company that operates hundreds of fitness centers across the United States. The company provided data on the number of customers who visited the gym in the week leading up to the onset of daylight saving time, and in the week following the onset of daylight saving time. Again, the researchers were able to use data from fitness centers in regions that don't observe daylight saving time as a control group. This dataset was from a single year.

The results of the two studies were significant - and not good news for health buffs.

The first study found that people ate more processed snack foods in the days after daylight saving time began - particularly later in the day and on days when it was overcast.

The second study found that visits to the gym declined after the onset of daylight saving time.

"This effect was stronger in people who are irregular gym users," Rishika says. "People who have a regular gym schedule were less affected by the time change. This negative effect of daylight saving time was also more pronounced the further people live from the gym.

"One big takeaway for consumers is that we need to be mindful about trying to maintain healthy habits after daylight saving time," says Rishika.

"The study also tells us that daylight saving time is an opportunity for companies to engage in outreach efforts that help consumers adjust to the time change," says Janakiraman. "The findings also suggest there is a need for public policies that support people when we're setting the clock forward."

References:

1. Here's your wake-up call: Daylight saving time may impact your heart health - (https:newsroom.heart.org/news/heres-your-wake-up-call-daylight-saving-time-may-impact-your-heart-health)
2. Daylight Saving Time: Everything You Need to Know - (https:www.sleepfoundation.org/circadian-rhythm/daylight-saving-time)

Source: Eurekalert