David Cameron's Pledge to Guard Kids from Lewd Ads

David Cameron is setting up stern new regulations to shield children from raunchy images exhibited in advertisements.

The 45-year-old Prime Minister of the United Kingdom wants a crackdown on TV ads aimed at "the commercialisation and sexualisation" of childhood, the Daily Star reported.

He has also written to business leaders inviting them for talks at No 10 to impose a new code.

Age ratings for raunchy music videos could also be introduced.

Source: ANI