Alcohol has become cheaper than bottled water in New Zealand, a study showed Friday, with researchers warning there could be major implications for public health.
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The study, published in the New Zealand Medical Journal, also found the relative price of alcohol had plummeted over the past decade as average wages increased.
"Our analysis suggests alcohol is now probably the cheapest recreational drug in New Zealand and has become increasingly affordable, at the same time as concern about binge drinking culture has grown," associate professor Nick Wilson said.
"International scientific evidence strongly indicates that cheap alcohol is a factor in promoting binge drinking by young people, and in increasing the overall size of the health and social harm from alcohol misuse."
He said heavy discounting at supermarkets and liquor stores was exacerbating the problem, making alcohol more readily available.
A grape glut in New Zealand has driven down the price of wine in recent years as winemakers seek to offload excess stock.
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They argued the government should adopt the same policies that helped curb tobacco consumption -- raising taxes and controlling marketing and sponsorship activities, as well as limiting the opening hours of retailers.
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"These policies will have little impact on moderate drinkers and will help curb the down-side of New Zealand?s binge drinking culture," they said.
Source-AFP