India's Yoga Guru Ramdev Roped In To Market DRDO's Herbal Supplements And Food Products

To manufacture and market in the India and abroad the herbal supplements and food products developed by India's premier defense research organization (DRDO), it has now roped in yoga guru Ramdev's Patanjali Ayurveda Limited for the task.

DRDO on August 24 entered into licensing agreements with Ramdev's company for transfer of Seabuckthorn technology based products developed by Defence Institute of High Altitude Research (DIHAR).

The technology has been transferred under the DRDO FICCI ATAC (Accelerated Technology Assessment & Commercialization) program that has been established to identify spin-off technologies for commercial markets within India and abroad, with a special focus on social benefit technologies, an official statement said.

DIHAR, a frontier laboratory of DRDO which is located in Leh with detachments in the strategic Siachen sector has pioneered cold arid-agro animal technologies for augmenting local availability of fresh food in the region.

The laboratory, through its translational laboratory to land approach, develops technologies for fresh food cultivation, poultry, goat and dairy farming and green house cultivation which are disseminated to the local farmers.

Speaking on the occasion, Defence Minister Manohar Parrikar said seabuckthorn is a unique product. "Apart from what has been commercialized, there are many more applications which Patanjali Ayurveda could explore to exploit the full potential of Seabuckthorn," he said.

Parrikar wanted Patanjali Ayurveda to bring many more health products to exploit the full potential of the technologies beyond what DIHAR has found out. He added that DRDO in collaboration with FICCI under DRDO FICCI ATAC programme is striving to commercialize more and more spin off technologies for the benefit of society at large.

DRDO Chief S Cristopher mentioned that DIHAR has been relentlessly working for development of products which in addition to their usefulness for Armed Forces has tremendous commercial potential in India and abroad. "The benefits of the research done by DIHAR will help the local population to derive the economic benefits," he said.

While giving an overview, Bhuvnesh Kumar, Director, DIHAR said that the farmers adopt the technologies developed by his scientists and sell their produce to the army. "This unique approach not only results in local availability of fresh food but also results in socio-economic development of Ladakh and stronger civil-military cooperation in this strategically important region," the statement quoted him as saying.

Source: PTI