Safe Sex Initiative Backed by Kelly Rowland

Star singer Kelly Rowland has said that safe sex is very important to her.

The 'When Love Takes Over' hitmaker is backing a new initiative to raise awareness of safe sex on World AIDS Day, describing the venture between W London and The Elton John Aids Foundation - which sees the hotel distribute an intimacy pack for couples to enjoy safe sex - as "fun and adventurous".

"I'm thrilled to be continuing my support of the Elton John AIDS Foundation with this partnership with W London as they highlight the importance of safe sex - it's an issue close to my heart," Contactmusic quoted Rowland as saying.

"None of us can afford to be complacent when it comes to the risk of HIV, which is why I love the idea of the Intimacy Pack - it's all about practicing safe sex in a fun and adventurous way," she added.

Source: ANI