HARRISBURG, Pa., Jan. 2, 2025
NFRA Invites Families to ReDiscover Frozen and Dairy Aisles to Jumpstart Their New Year's Resolutions
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HARRISBURG, Pa., Jan. 2, 2025 /PRNewswire/ -- As millions of Americans begin tackling their New Year's resolutions today, new research reveals the frozen and dairy aisles are becoming important destinations for achieving health, budget and convenience goals. According to a survey commissioned by the National Frozen & Refrigerated Foods Association (NFRA), 66% of Americans say pre-portioned ingredients help them achieve their health goals, while 75% cite cost savings as a top reason for choosing the frozen and refrigerated aisles - signaling a continued shift in shopping and eating habits.
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To view the multimedia assets and survey information visit: https://interactive.4media-group.com/nfra-rediscover-dairy-frozen-2025
"New Year's resolutions can be tough to maintain, especially when juggling busy schedules and tight budgets," said Tricia Greyshock, President & CEO of NFRA. This survey highlights the ways frozen and dairy items can offer practical, delicious snacking and meal options that make it easier to eat healthfully, save money, and deliver meals on the table efficiently.
Smart Solutions for Today's Families Parents are emerging as sophisticated category shoppers, with 77% using pre-portioned ingredients to meet family health goals. The research reveals clear strategic planning:
Generation-Defining Changes Beyond simple convenience, younger consumers (Gen Z and millennials) are revolutionizing how these aisles are used:
Health and Value Convergence The research demonstrates how health goals and budget consciousness are increasingly linked:
Meeting Modern Lifestyles Time optimization remains crucial, with consumers seeking solutions that fit their busy lives:
ReDiscover Dairy & Frozen
The findings are part of NFRA's ReDiscover Dairy & Frozen campaign, which encourages consumers to revisit the frozen and refrigerated aisles to rediscover familiar favorites, explore new innovations, and find exciting ways to make meal prep easier and more enjoyable.
Looking for a quick and easy way to get started? The ReDiscover Dairy & Frozen lookbook and Easy Home Meals recipe library are bursting with ideas to transform everyday ingredients into culinary masterpieces. Users can also conquer the kitchen with engaging video tutorials and handy recipe hacks to build culinary confidence and become a master of meals. NFRA is also giving away 12 coupon books valued at $600, and a chance to win the $10,000 ReDiscover Dairy & Frozen Sweepstakes to explore all the new products, innovation, and breadth the aisles offer.
For more meal information on how frozen and refrigerated dairy products can support a healthy, convenient, and affordable lifestyle, visit the National Frozen & Refrigerated Foods Association's website at EasyHomeMeals.com.
About NFRAThe National Frozen & Refrigerated Foods Association (NFRA) is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. From promoting healthful eating to providing solutions for time-strapped families, NFRA connects consumers with innovative food options for every lifestyle.
Survey MethodologyThe NFRA commissioned Atomik Research to conduct an online survey of 2,005 adults throughout the United States, including 1,002 parents of children under 18. The survey, conducted from November 7-12, 2024, has a margin of error of +/- 2 percentage points at a 95% confidence level.
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SOURCE National Frozen & Refrigerated Foods Association
