A rich posse of global and local brands vies for attention at the UBM India show
UBM India launched the 5th edition of the uniquely positioned Children, Baby Maternity Expo India 2017 (CBME India) today at the Bombay Convention and Exhibition Centre, Mumbai. The largest children, baby and maternity product business expo in India, the CBME India offers unrivalled business opportunities for local and global manufacturers, and sellers of baby products to connect, network and conduct business.
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The inaugural ceremony of CBME India 2017 took place in the presence of key dignitaries, Mr. Anuj Jain - Vice President - Brainbees Solutions Pvt. Ltd. (FirstCry); Mr. Rajesh Vohra - MD, Chicco; Mr. Naresh Khattar - MD, Mee Mee; Mr. Yogesh Mudras - MD, UBM India and Mr. Abhijit Mukherjee - Group Director, UBM India, amidst a sizeable industry gathering. A choice of dealers, distributors, influencers and merchandise heads from modern retail businesses, online retailers, service providers, business investors, and franchisee seekers were also present.
The show has brought together more than 100 exhibitors and over 350 major Indian and global brands. The expo included world-renowned brands like Chicco, Mee Mee, Mother Touch, Sunehri Exports, Cozy N Safe, Florite Baby, Hip Lik, BabyCenterIndia, Pooja Creation, Adore Baby, Kaboos, Sebamed, Tiny Bee, Rikang and GAIA Skin Naturals amongst others. Enthusiastic participation from nine countries including China, Australia, Vietnam, Thailand, US, UK, Canada, Singapore and Italy, for the first time, are providing Indian manufacturers with insights into the latest trends and technology, according to industry observers.
An exhaustive spectrum of quality, technologically-advanced and aesthetically pleasing baby care products, toys, baby food, kids wear, maternity products, organic clothing, nutraceuticals, ergonomic furniture, stationery, infant safety technology, brain development tools and more were on display. Most significantly, the event is well-supported by key associations such as the Toy Association of India (TAI), an apex body of the toy fraternity in India representing over 500 industry members; the All India Association of Industries (AIAI); the Apparel Export Promotion Council (AEPC) and the Indian Importers Chamber of Commerce and Industry (IICCI).
Adjacent to the expo, a two-day conference was organised to deliver unique and innovative value propositions to exhibitors and visitors alike. Day 1 focused on the subject of 'Intellectual Property Law and Licensing'. A panel discussion on what licensors should expect from the licensees in India and vice versa was held. It also discussed ways to raise awareness of the lucrative benefits of licensing to the Indian business community.
Day 2 will witness a Fashion N Kids Conclave that will veer on innovations, quality control and technology in the kids wear segment. Topics of discussion will include - 'Kids wear: An emerging sector in Textile industry in India', 'Role of Viscose in kids wear', 'Quality control issues in kids wear', 'Innovation in Diaper Technology for kids', 'Innovation in Garmenting Techniques' and 'Use of Dyes & Chemicals in kids wear'. Panel discussions, presentations and Q&A sessions will also be a part of Day 2.
To lend more perspective, the Cool Kids Fashion India event highlighted premium kids fashion accessories and clothing (age 0-14 years) from both well-known & emerging designers, brands and manufacturers. The Innovation Product Corner showcased creations that highlighted design excellence, product safety, innovations and much more.
Speaking at the inauguration of CBME India 2017, Mr. Yogesh Mudras, Managing Director, UBM India said, "The domestic baby, maternity and childcare products market was considered to be a niche industry from an Indian perspective. However, with an increase in disposable income of parents, a change in their consumer habits and a renewed focus on child safety and well-being, this high potential industry is now ready for a major growth spurt that will transform it into an independent and thriving industry. An increasing media exposure, awareness amongst women, the culture of malls and online shopping have provided a platform to the branded segment to launch and position their offerings to India's affluent consumer base. And yet, apart from conventional practices, stringent rules relating to infant care that rightfully exist, sometimes create a paucity of information and availability of novel products in this segment."
He added, "It is here that unique initiatives like CBME India play a very important part to provide information and education as well as the inspiration to raise the bar for the children and maternity market. While the baby care and children products are evolving, an even greater potential exists for the maternity products segment that needs to be unravelled."
Industry reactions and launches at CBME 2017
Mr. Dinanath Upmanyu, Director - Brand & Marketing, Olele Kids Clothing
"There is a popular saying 'Child is father of the man' and nowadays this saying is meaningful. With the growing number of nuclear families, the child is the centre of decision making and that has changed the way our industry is advancing. Due to an increase in the number of working moms, we have evolved a new line of products.
Being the growing kids clothing brand, we at Olele truly enjoy the change and see huge scope ahead. CBME India is a great platform for the B2B category. After gaining huge acceptance and respect from the e-commerce segment, we are all set to enter into the offline market, such as large format retailers, wholesale dealers and retailers. We are willing to explore the opportunity that CBME India is offering by unveiling our range of kids' clothing line there. We are expecting a good turnout of people from the wholesale and retail businesses at the expo. CBME India is managed by world's leading event company UBM India and it's good to see their organisation skills and attempt to give ease to both its exhibitors and visitors. CBME India 2017 is going to be our first exhibition and we hope to be a regular exhibitor as we can see how great this expo is turning ahead."
Ms. Namita Saxena, Founder Director, Baby Essentials Private Limited
"In my viewpoint, while the so called Maternity and Child segment exists, however, it is yet to reach the stage of being called an Industry in itself. Currently, it is highly scattered and unorganized, with no definite quality
yardsticks or defined standards to follow.
Our company understands the importance of postnatal period for the mother and the newborn and therefore, its unique product range focuses on providing disposable, sterilized clothing solutions to the neonatal, and easing out the stress of a nursing mother. We are expecting people from the Health and Medical industry to be a part of this expo in a big way to witness a positive change. The CBME India 2017 will also witness an innovative range of newborn clothing for the newborn and the mother in an infection free environment, thereby ensuring a safe-hygienic start for every newborn by Baby Essentials Pvt. Ltd."
Mr. Deepak Raghavan, President, Posh Baby and Kids India
"In India, there is scope for play mats that are focused on safety, education and development. Parents these days are more aware of what's out there. They read up more and are better educated about parenting and child-related issues and topics.
There is a greater chance of them understanding why our
Dwinguler, Babycare & Bebe Dom play mats are a better choice than the ones currently available in the market. Also, we are offering very high quality Playpen and sofas for kids. CBME India is the event where we can showcase our products, find new business leads and contacts."
Mr. Suresh Menon, Director, Arete Marketing LLP
"The Children Baby Maternity Industry is a rising one; with the young population having a high disposable income, and consumer aspirations catapulting this industry to greater heights in the coming years. CBME India provides us a wide platform for showcasing our company and the international brands that we represent, to relevant business associates.
At this expo we are trying to reach out to our audience and take this opportunity to launch the 'Bentley Tricycle' which will also be launched worldwide in May 2017.
We are also showcasing 'Graco', the world leader in Infant mobility & child care. As innovation and latest fashion trends are what that drives this industry, we will be focusing on eco friendly, safer and greater quality toys, and on new concepts like sustainable play to create a better child and a better world which is changing the consumer behaviour."
Mr. Neil Gadihoke, Chief Manager Sales,
Browntape Technologies Pvt. Ltd.
"Potential sale on E-Commerce platforms are immense. The children, baby and maternity products industry will flourish especially in the Tier 2 and Tier 3 cities, where the aspirations are high, buying power is increasing, but the availability of branded stores or goods is a challenge. E-Commerce is the route to this market. We are expecting a good exposure from CBME 2017."
Mr. Anil Dagade, Director, Kudos Kids Utilities Pvt Ltd.
"We have been visiting the CBME India for 3 years and this is our first time as an exhibitor. This platform offers global exposure for our products. We are looking forward to develop our brand and showcase our products through this expo."
Ms. Shreya Bhartia, Proprietor, Draaz Impex
"Our forte is Kids' Ethinic Wear and thus, at CBME India 2017, we hope to meet various multichain and independent storeowners, and also independent buyers, with whom we can have tie-ups. We have seen that various international brands have ventured into the Indian market and the Indian brands have to keep up with the competition. This is our first time as participants at the CBME India and we wish to promote our brand, create awareness and connect with various players in the industry."
Mr. Sriram Prabhu, Proprietor, Sri Ram Garments
"This is the first time we are participating at the CBME India. We are new to this platform and we hope CBME India will provide us with the opportunity to expand our network and business as different players from various parts of the country participate at this expo. We expect great exposure and hope to see launches of products and various brands."
Mr. Sendilkumaar Muthukaruppan, Owner, Meenakshi Overseas
"The children, baby and maternity products industry has immense opportunities to grow in the Indian market as there are no constructive products made with branding. CBME India is trying to channelise the children, baby and maternity products industry through this show. This being our 1st time at the expo, we are expecting a great response from distributers that will help enhance our business with all the latest good quality baby products, toys, apparels etc."
Mr. Nikhil Ranade, Head of supply chain, RBG Trading & Ecommerce Private Limited
"We have seen unorganised trading in this industry but because of boost in e-commerce and change in the process of trading, new technologies have come up which will lead to an industry growth of 20% - 30% in
the
coming 3-4years. As we are new, we expect to see many retailers visiting which will lead them to understand about the market and requirements of the people from this industry. We want
to
see many people coming from playschool as the products which we are showcasing deals with them."
Mr. Bharatveer, Managing Director, Rondeyvoo Eurasia Pvt. Ltd.
"This is the second time we are participating at the CBME India and we think we can gain a lot from the same. Being brand owners we are expecting major brands to participate at this expo this year which will give us exposure to bigger players in the market. We are also looking at launching of new products like breast pumps and other children and maternity products, and are hoping it to be a success."
Mr. Mitul Vira, Business Development Manager ,
Prem Ratna Games and Toys
"We are participating at the CBME India for the first time and thus, we are looking forward to connect with foreign buyers".
Mr. R.G Tantia, Director, VT Exports Pvt. Ltd.
"The children, baby and maternity products industry has been growing at the rate of 2-3% per year. The CBME India provides a great platform for launching and showcasing new products. We have seen a positive growth in our company as the competition in the market has risen; and as the market will continue to grow, we will automatically be producing more, thus, we are looking forward to this expo."
Mr. Vikas Jain, Business Partner, Vikas Cycle
"At CBME India we will be launching a range of baby products like walkers, bikes, cars, bicycles etc. CBME India will help us build good local and international relations and get in touch with new players in the market."
Mr. Sreehari Peddireddi, Director, Jungly World Pvt. Ltd.
"The Children Baby Maternity Industry is a booming one with a lot of potential to grow in India. We hope to see at least a 20% growth in the coming years. This is our first time participation at CBME India; we have great expectations and we hope that it is a great success."
Mr. Sanjay Xavier, CEO, Tiny Bee Apparels Private Limited
"In my opinion, the children, baby and maternity industry is a large and an evergreen one. This industry has never been a victim of recession. We are hoping to see a 15% annual growth of the industry. This year, we are showcasing the kids segment (0-5years). We have high expectations from CBME India which include meeting new vendors, consumers, and a considerable exposure to the market."
Mr. Dipesh Savla, Owner, M/s. A Star Marketing Pvt. Ltd.
"We think the CBME India is a great platform for start-ups who would like to get a good network across India. The industry is expected to grow 20%-30% every year. Through this expo we get the opportunity to showcase our products to various players in the market and also interact with them. We think we will come across quite
a
few opportunities to meet potential clients and expand our business."
Mr. Tushar Nakhate, Product Manager, Nobel Hygiene Pvt. Ltd.
"We are majorly into baby care products and dealing in the diaper market which is growing at the rate of 27% annually. We are expecting the industry
to grow around 22%-24% in the coming years and are looking at tapping more retailers at this expo."
Mr. Hurbert C. C Huang, Country Manager - Indian Operation, Hip Lik Packaging Products Corp India Pvt. Ltd.
"It is a great platform for us to reach out to our clients. The industry is expected to grow around 30% in accordance with the demand, expectation, and the target in this industry segment. As this expo is a large platform, it will be good for our business and for tapping potential clients."
Mr. Krishna Karanth, Director, Buzz Bazzar Trading Pvt. Ltd.
"We expect 15%-20% year-on-year growth from the industry. As 1st timers at CBME India, we are looking at good distributors who will take care of our brand and launch it across the country as we are in the business of organic range of baby products."
Mr. Rajendra Hemnani, Owner, Pooja Creation
"We are into the business of kids garments and this expo gives us a better platform for showcasing our
product in this industry."
Mr. Vinod, Proprietor Gada, Kush Fashion
"In CBME 2017, we are expecting a great response along with good footfall that will help us enhance our contacts with distributers and promote the brand on large scale."
Mr. William Georg, Managing Director, Aleva Naturals
"CBME India helps the industry to grow by bringing together all the key players and setting up a platform for them to discuss the new trends in this industry. The Children Baby Maternity products industry is growing, and it is evident that premium baby products will be having higher demands in the market. CBME India provides us with lot of opportunities and proves to be a great platform for us as we are looking into expanding to other international markets. We will be showcasing premium baby skincare essentials and maternal care from Canada at CBME Expo."
Mr. Ashish Gada, Owner/Partner, Kute Kids
"As we are the permanent family of the CBME India we are expecting more growth from the previous experience we had. We are looking for a great chain of stores along with a wide brand visibility in the market which can help increase our business by 25%."
Mr. Ankita Wadhwa, Brand Manager, Sunheri Marketing Pvt Ltd
"This is our first time participation at CBME India. We have chosen this expo as
a platform to launch our Europe-based brand in India. We are looking forward to have a good response in terms of contacts and better visibility in the market through good investors, distributors, online portals, etc."
Sish Chaudhary, Founder, Baby N Mom LLP
"CBME India is the 'Best' platform in India to showcase new Brands. We are expecting a great response from this event where we get to build a major connect with the potential buyers."
Mr. Manjeet Singh, Owner, Variety New Born
"Children, baby and maternity products industry is still a growing sector, which will grow 3-fold per annum. We are looking forward to have more exposure of our products amongst customers through this event. Hope this event provides us with the desired outcome."
Ms. Chandrani Agarwal, Director, Druidendo Softek Pvt. Ltd.
"It is a good platform for us to reach out to potential buyers through an event like CBME India, where all the buyers, retailers with their innovations and international brands come under the same roof, showcasing the best they have. This expo will help us fetch new clients for our business."
Mr. Vaibhav Pahwa, Product Business Development Manager Bonny Products Pvt. Ltd.
"We have always been a part of CBME India; it's always been a great experience associating with this expo every year. Children, baby and maternity products is a growing sector where the consumers are becoming brand conscious for babies and products related to them and hence we are looking forward for a great response this year as well."
About UBM India:
UBM India is India's leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content-led conferences & seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across the country every year; thereby enabling trade across multiple industry verticals. A UBM Asia Company, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai. UBM Asia is owned by UBM plc which is listed on the London Stock Exchange. UBM Asia is the leading exhibition organizer in Asia and the biggest commercial organizer in mainland China, India and Malaysia.
For further details, please visit ubmindia.in.
About UBM plc:
UBM plc is the largest pure-play B2B Events organiser in the world. In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors - from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.
For more information, go to http://www.ubm.com
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