MADISON, Wis., Jan. 6, 2011 /PRNewswire/ -- CPM Marketing Group Inc., the market leader for healthcare customer relationship management (CRM) and strategic marketing solutions, announced a new tool kit to connect smartphone and mobile device apps to its CRM database and predictive models. Mobile ICRM addresses the growing adoption trends of mobile devices as transactional entry points, as evidenced by more than 300,000 apps for free or for sale, with the number growing daily. This unique programming system enables hospital and healthcare provider web and portal developers to drive real-time interactive intelligence to mobile apps, enhancing their CRM capabilities.
"It has become clear to us that a substantial portion of future communications and transactions in the healthcare industry will be on mobile devices," said John Hallick, president and CEO of CPM Marketing Group. "Now at 30% market share, smartphones will hit 50% by the end of 2011. With such explosive growth, there's no denying the impact smartphones are having on the way we live our lives and interact with others. Almost every hospital I talk with has apps they bought, developed or have in the planning stage. Healthcare needs to be ready for the next generation of customer relationship management (CRM) using smartphones. Our new Mobile ICRM application provides the breakthrough technology to do it."
Using Mobile ICRM, hospitals can create a new category of interactive apps that leverage a smartphone's internal capabilities, such as providing the phone's current location. Using these capabilities, apps can provide patients with valuable healthcare information, whenever or wherever they may need it. The technology can provide targeted content for patients, including but not limited to: risk factors, physician referrals, events, classes, nearest locations, maps and driving directions. This personalized experience of receiving relevant health messages benefits the patient, the community and the health system as a whole.
The Mobile ICRM Tool Kit is initially available for Apple's iOS4 and Google's Android platform. Other platforms will be added based on market demand.
For more information about CPM Marketing Group's ICRM application for mobile environments, contact Jeff Herman at 608-829-5910, or [email protected].
About CPM Marketing Group
CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.
SOURCE CPM Marketing Group Inc.
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"It has become clear to us that a substantial portion of future communications and transactions in the healthcare industry will be on mobile devices," said John Hallick, president and CEO of CPM Marketing Group. "Now at 30% market share, smartphones will hit 50% by the end of 2011. With such explosive growth, there's no denying the impact smartphones are having on the way we live our lives and interact with others. Almost every hospital I talk with has apps they bought, developed or have in the planning stage. Healthcare needs to be ready for the next generation of customer relationship management (CRM) using smartphones. Our new Mobile ICRM application provides the breakthrough technology to do it."
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Using Mobile ICRM, hospitals can create a new category of interactive apps that leverage a smartphone's internal capabilities, such as providing the phone's current location. Using these capabilities, apps can provide patients with valuable healthcare information, whenever or wherever they may need it. The technology can provide targeted content for patients, including but not limited to: risk factors, physician referrals, events, classes, nearest locations, maps and driving directions. This personalized experience of receiving relevant health messages benefits the patient, the community and the health system as a whole.
The Mobile ICRM Tool Kit is initially available for Apple's iOS4 and Google's Android platform. Other platforms will be added based on market demand.
For more information about CPM Marketing Group's ICRM application for mobile environments, contact Jeff Herman at 608-829-5910, or [email protected].
About CPM Marketing Group
CPM Marketing Group, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.
SOURCE CPM Marketing Group Inc.
