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For the second consecutive year, MedPage Today has won praise fromeHealthcare for excellence in the category of websites targeting a medical orother healthcare professional audience. Last year the site that combinesbreaking news and education netted a gold-level award in the category.eHealthcare is the world's largest program evaluating Web quality and contentfor health information.
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"Once again MedPage Today has been recognized for outstanding content andservice to the medical community -- a universe that relies heavily onfact-based breaking news," said Robert Stern, MedPage Today CEO and president."At a time when the balance of information available has come under question,this eHealthcare Leadership Award is a testament to the value of peer-reviewedcontent. It's a tremendous validation for the staff's efforts and our growingreadership's time investment on the site."
MedPage Today's team of healthcare journalists files stories from 70national and international medical meetings a year, with the health policybeat covered by a full-time Washington correspondent. The University ofPennsylvania School of Medicine reviews articles. Physician blogs, onlinepolls and other multimedia combine to make the site one of the Web's mostuseful destinations.
"In this changing time for the media, especially with newsroom cutbacks,the need for quality healthcare journalism continues to escalate," said Stern."As the medical community looks for new sources of credible medical content,we will continue to improve upon our online capabilities and offerings toensure that clinicians who rely on us for the latest in data and analysis canmake better decisions and positively impact care."
About the eHealthcare Leadership Awards
The eHealthcare Leadership Awards program, now in its ninth year, isconducted by eHealthcare Strategy & Trends (www.strategichealthcare.com), aleading Internet newsletter and online healthcare marketing resource. Over1,100 healthcare organizations, online healthcare companies, pharmaceuticalfirms, and business-improvement sites submitted entries this year.
An independent panel of judges evaluated all website submissions in 12distinct categories, rating them according to as many as 40 different measuresof Internet excellence and comparing them alongside other entrants ofcomparable type, size, and resources. The winners were announced at theTwelfth Annual Healthcare Internet Conference, held November 10-12, 2008, inOrlando, Fla.
Judging criteria for the Best Health/Healthcare Content-Physician/Clinician-Focused Site category included an assessment of thecontent to determine how extensive, balanced, up-to-date, well-organized, andcredible it is. The Web site entrants were also rated on their utility fordifferent practitioners in many treatment areas. MedPage Today scored highlyon all of these metrics.
About MedPage Today
MedPage Today is the only service for physicians that provides a clinicalperspective on the breaking medical news that their patients are reading.Co-developed by MedPage Today and The University of Pennsylvania School ofMedicine, Office of Continuing Medical Education, each article alertsclinicians to breaking medical news, with summaries and actionable informationenabling them to better understand the implications.
Physicians and other healthcare professionals may also receive ContinuingMedical Education (CME) credits at no cost by completing these educationalprograms. CME is required of physicians in approximately 30 states, andutilization of electronic CME is growing at an estimated 80% annual rate.
SOURCE MedPage Today, LLC
