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PALASH Launches a New Initiative Addressing the IVF (In Vitro Fertilization) Markets

Thursday, November 26, 2015 Indian Health News
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PUNE, India, November 26, 2015 /PRNewswire/ --
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Looking at the huge potential and recent developments in the IVF market, PALASH Healthcare has decided to make a first mover's entry by brining a range of niche products to address the needs in this market. A new entity named 'PALASH IVF Solutions Pvt. Ltd.' has been formed and launched in the market on 22nd October, 2015 (Visit: http://www.palashivf.com). PALASH has entered into a decade of existence and has a range of products covering HIMS (Hospital Information Management System), CIMS (Clinical Information Management System), DIMS (Diagnostics Information Management Systems), and PACS (Picture Archival and Communication System) and has been servicing 130+ customers. PALASH IVF brings a laser sharp focus on the product line, markets, product management, IVF needs and future solutions getting planned. The existing IVF customers will move to the feature-rich, user-friendly and need-based functionalities of PALASH IVF products, which are planned to be released every 3-6 months. This is bringing in a lot of excitement within the IVF fraternity and providing PALASH IVF the early mover's advantage.
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PALASH is strengthening its focus and position in the IVF market by PALASH IVF, which will bring out products covering IVF-specific functionalities like Fertility Protocol Incorporation, ART Cycle Management, Cryo Preservation, Donor and Surrogacy Management to name a few. PALASH has about 30 customers who have this product already implemented and it is ready with a roadmap of new functionalities to address their near and future needs.

PALASH IVF is a hundred percent subsidiary of PALASH Healthcare Systems Pvt. Ltd. and has a heritage relationship with the PALASH Group of Companies and its Founder and Chairman, Mr Narendra Barhate (MD and CEO of SEED Infotech Pvt. Ltd). The board of directors consists of Mr Shirish Kulkarni (Group CEO of PALASH Group of Companies) and Mr Nilesh Ingale (Evangelist for PALASH IVF). The best practices set by the PALASH Group will be imbibed on PALASH IVF to ensure world-class systems and processes for the company to maintain its brand in the market.

PALASH IVF is bringing in the state-of-the-art technology and business model to leverage the recent digital wave composed of SMAC (Social - Mobility - Analytics and Cloud). PALASH IVF is offering IVF (Fertility) Connect Platform for the stakeholders in the ecosystem to interact. They have different role-based access and functionality designed for the key players like desiring couple, donor, surrogate, clinician and clinic administrators. The mobility-based solution PALASH IVF Fingertips will address needs of the consumers to be always updated on the progress, status through notification and direct continuous connect with IVF doctors for private consulting. (Visit:http://www.palashivfconnect.com )

PALASH IVF is uniquely positioned against the Indian and global competition with its sets of features and also value offered to the customers. Globally, PALASH IVF solutions are ranked amongst the top 5 to ensure the leadership position. PALASH IVF is aiming at acquiring the top position leveraging the features and value differentiators getting planned, designed and built-in-the-product roadmap.

It's been a long and satisfying journey for the last 9 years to work closely with global customers like Morpheus and Pune Fertility Center, to name a few. Morpheus IVF is the leading fertility center, known as best IVF clinic and IVF centers in India.

Mr Sumesh Gandhi (Executive VP, Morpheus Life Science Pvt Ltd) said, "PALASH has been implementing our customized software and associated with us for over 4 years now. They have a dedicated team and we are satisfied with the work carried out so far. PALASH understands the high standards and are flexible with our requirements. We would recommend working with them."

Dr Bharati Dhorepatil (Director, Pune Fertility Center) said, "We are using PALASH IVF ART Management System effectively since 2010 to reduce paper records yet, increase efficiency in a secured manner. We strongly recommend using PALASH IVF by infertility practices for effective data-management and analysis. Training and support services of PALASH are outstanding."

PALASH has a unique positioning due to the years of experience closely working with IVF clinics and clinicians, subject matter experts in this field and the experience of building and configuring the solutions to meet and beat the needs of the IVF fraternity. The in-depth domain knowledge by virtue of hands-on working puts PALASH into a completely different league. This creates an 'entry barrier' for any existing and new entrants in this market.

About PALASH IVF Solutions Pvt. Ltd.

PALASH is a Healthcare Product Development Company having a suite of niche and digital products for the healthcare industry. PALASH was established in 2006 by a team of information technology experts with a huge kitty of experience in solutions development, deployment of complete solutions as well as, consultancy in domestic and global markets. With the global presence and reach to market, PALASH is positioned uniquely in the market. (Visit: http://www.palashhealthcare.com )

Media Contact: Nilesh Ingale [email protected] +91-9673334578 Director and Evangelist PALASH IVF Solutions Pvt. Ltd.

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