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Prima Nature Care Launches Sea Buckthorn Based Phyto-medicines in India

Thursday, December 8, 2016 Indian Health News
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NEW DELHI, December 8, 2016 /PRNewswire/ --
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The Researched and Patented Formulation of Wonder Plant 'Sea Buckthorn' is Made Available First Time in India 
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Prima Nature Care, the Delhi-based company, announced the launch of first-ever sea buckthorn based phyto-medicine in India. Sea buckthorn has been in the limelight of various researches for its positive effects on the human body. Sea buckthorn is valued for its antioxidant, cardio-protective, anti-atherogenic, anti-diabetic, hepatoprotective, anti-carcinogenic, immunomodulating, antiviral, antibacterial, anti-inflammatory and vasodilating effects. The magical fruit, sea buckthorn found in Himalayas and likened with 'Sanjeevani Booti' as mentioned in 'Ramayana' has attracted interests of researchers from all over the world. The wonder plant widely came into the attention of public when Dr. A.P.J Abdul Kalam, former President of India, invited scientists' community to conduct research upon the health benefits.

Sea buckthorn based phyto-medicine by Prima Nature Care is the result of 30-years long research on sea buckthorn. The company has been working with research scientists for development of sea buckthorn as a potent health and well-being catalyst. The formulation is patented in USA, France, Germany and Italy and now will be available in India giving a sigh of relief for patients suffering with lifestyle disease. In India, the extensive research by Banaras Hindu University, Varanasi, SRM University, Chennai and Adesh University, Punjab has proven the positive effects of phyto-medicines in the treatment of major diseases. The clinical trials of phyto-medicine have been conducted over 30,000 patients and it showed remarkable improvements in the conditions of patients with various diseases like diabetes, blood pressure, obesity and arthritis.

The product-launch event held by Prima Nature Care in Delhi witnessed the presence of August gathering of doctors and medical experts from various fields of medicine. The medical fraternity in the launch event discussed the research aspects of phyto-medicines and present on the occasion, were Honourable Shri. Faggan Singh Kulaste - Union Minister of State for Health and Family Welfare, Padamshree Prof. Dr. P.R. Goyal- Physician to the President of India and CMD PRG Medicare, Prof. A.C. Varshney- Former Vice Chancellor, Shri. Mansukh D. Vasava- Member of Parliament and Ex. Union Minister and Shri. Ramsingh Rathwa- Member of Parliament.

The experts in the launch reiterated the importance of sea buckthorn based phyto-medicine for a country like India which is home to largest population suffering with various lifestyle diseases. As per recent studies, India has over 66.8 million people with diabetes where in roughly 5.8 million people die every year from heart-stroke and cancer. According to experts 14-15% of people in India suffer with arthritis and that warrants the need of research-based solution to this rising burden of disease. 

Commenting upon the launch, Devender K. Mittal, Chairman, Prima Nature Care said, "Sea buckthorn has the potential to become the prime saviour of the disease ridden world. Since past 3 decades, the company has been involved with research on sea buckthorn which has established the anti oxidant, anti-cancer, anti-tumor, anti-inflammatory, immune-modulatory, homocysteine potential of sea buckthorn. The researches have proven its efficacy to treat disease caused by neuro-degenerative and cardiovascular disorders, as well as other serious disease and ailments like diabetes, arthritis, burn wounds and liver disorders."

Elucidating upon the medicinal and nutrient properties of sea buckthorn, Dr. Ashok Jain, Project Advisor, Prima Nature Care said, "Sea buckthorn is a storehouse of vitamins and nutrients and is aptly known as 'natures' bounty' to the mankind. It is an extremely rich source of Vitamin A, B1, B2, C, E, K and unsaturated fatty acids like Omega-3, Omega-6, Omega-9 and palmitoleic acid, folic acid, major saturated fatty acids like palmitic acid, stearic acid along with monounsaturated fatty acids. These properties of sea buckthorn backed by researches ascertain the therapeutic and curative effect of phyto medicine in various diseases."

The over-the-counter product portfolio of phyto-medicines launched by Prima Nature Care contains medicines for various disease as Diabefin for diabetes, Imboss for immunity, Phyto Liverc for liver risk, EzeArho for arthritis, BP REC for blood pressure, Memzoom to enhance memory and OBERED for obesity. The researched products, approved by department of AYUSH, Govt. of India, will be available on all popular chemists, drug stores and online ecommerce portals. 

About Prima Nature Care: 

Prima Nature Care has been set up as a healthcare division of Devon Metals Pvt. Ltd. company with an annual turnover in excess of Rs.100 Crore. Prima Nature Care is committed to the health and wellbeing of the people and develops quality products and formulations pertaining to healthcare OTC products. Prima Nature Care has presence across the country and overseas operations. In first phase of Prima Nature Care, the company is focused on Ayurvedics and herbal formulations to make it available for the customers across the globe.

Media Contact: Devender K. Mittal Chairman Prima Nature Care +91-9205586699 +91-9818648484 Dinesh Kumar Singh Manager Incharge Sambhav Communications [email protected] +91-9811380616

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