NEW YORK, March 21, 2025
MEDIA ADVISORY FOR MARCH 26, 2025
Virtual Press Conference will launch�You Have the Power to Save Lives Campaign to Promote Naloxone
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NEW YORK, March 21, 2025 /PRNewswire/ --
WHAT:�
A coalition of Black community leaders, government officials, and health experts across seven cities is launching a new campaign � You Have the Power to Save Lives � to combat disproportionally high overdose deaths in Black communities. Supported by public health group Vital Strategies, the campaign has mobilized leaders across seven U.S. cities - Louisville, Kentucky; Durham, North Carolina; Milwaukee, Wisconsin; Newark, New Jersey; Albuquerque, New Mexico; Detroit, Michigan; and Philadelphia, Pennsylvania.�
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You Have the Power to Save Lives is promoting overdose-reversing naloxone, an easy-to-use nasal spray medication, and has partnered with local governments and community groups to increase the availability of free naloxone especially in Black communities. The campaign also includes local advertising and community organizing, calling on residents to put power in their own hands by getting and carrying naloxone. At the heart of the campaign is a new website �YouCanSaveLives.org�� where people can find where to get naloxone in their community, hear powerful, real-world testimonials, and take action to spread the word about the importance of carrying and using naloxone.�
In addition, the campaign released an accompanying Data Brief.� Findings include:�
The campaign launch will be on Zoom at 1 pm EST /10 am PST on Wednesday, March 26.��
WHO:�
WHEN:�
March 26, 2025, at 1 pm EST/ 10 am PST�
HOW:�
PLEASE REGISTER HERE TO RECEIVE ZOOM LINK:�
https://vitalstrategies.zoom.us/webinar/register/WN_-AsJ22_dTlSYbR8JBU8ucw
Media Contacts:�
Michael K. Frisby: Mike@frisbyassociates.com�202-625-4328�
Tony Newman: tnewman@vitalstrategies.org�646-335-5384�
View original content:https://www.prnewswire.com/news-releases/new-campaign-focuses-on-persistent-disparities-in-overdose-deaths-for-black-communities-302408099.html
SOURCE Vital Strategies
