The City of Light has reported a record number of visitors this year.
The City of Light has reported a record number of visitors this year. The number of tourists rose 3.5 percent in the first half of the year to a record 7.6 million, according to Paris tourism office director Paul Roll.
The hotel occupancy rate rose to 78.3 percent to its best reading in a decade, with the average cost of rooms rising 7.8 percent to 158.40 euros ($228.56).
Revenue per room, a key indicator of the profitability of the sector, rose 11.6 percent to 127.60 euros.
For 2011 the increase in number of tourists should come in at around three percent, Roth forecast, a figure that is "better than good".
Despite the weak dollar, the number of American tourists increased by 4.0 percent in the first half of the year to 600,000.
Arrivals from Latin America, Middle East and eastern Europe showed strong gains.
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France is the top tourism destination in the world. The sector accounts directly for four percent of the French economy and nine percent indirectly according to the World Travel and Tourism Council.
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