An E-cigarette ad is not permitted to be telecast on British television as it features a baby and doesn't mention the nicotine content.
E-cigarettes as Effective as Patches to Stop Smoking, Says Study
A recent study finds that electronic cigarettes are as effective as nicotine patches in weaning smokers off their habit.
A recent study finds that electronic cigarettes are as effective as nicotine patches in weaning smokers off their habit.
The watchdog said that they believed that such ads should make the nature of the product advertised clear.
The ASA has also outlawed commercials of rival e-cigarettes Ten Motives and SkyCigs over similar concerns about the nicotine content.
Study Says E-cigarette Use Doubles Among US Teens
In 2012, the number of American teens and preteens smoking electronic cigarettes doubled, say US health authorities.
In 2012, the number of American teens and preteens smoking electronic cigarettes doubled, say US health authorities.
E-Cigarettes Could Cut Tobacco Use, Say Researchers
E-cigarettes could be a possible aid in getting people to stop smoking and thereby reducing their lung cancer risk, say researchers.
E-cigarettes could be a possible aid in getting people to stop smoking and thereby reducing their lung cancer risk, say researchers.
