It is a cause of concern that nearly five people are being diagnosed with malignant melanoma on a daily basis

Professor Jonathan Rees, who is leading the team, said: "People's idea of what skin cancer looks like is limited to three or four images that are widely used to promote awareness of the disease - but we don't think this goes far enough with helping people identify the problem and going to their doctor.”
People are advised to spot changes in size, shape or color of a mole, freckle or normal patch of skin - these should be reported to a GP without delay.
Source-Medindia