Billionaires Who Have Built Their Own Fortunes More Likely to Give Than Inheritors

A study by economists suggests that billionaires who have built their own fortunes are more likely to pledge to donate a large portion of their wealth to charities, than those who are heirs to family fortunes. The study took place at the University of Southampton and the researchers examined written testaments of wealthy philanthropists who have signed up to The Giving Pledge, a venture which encourages billionaires to donate at least half of their wealth to charitable causes. It was launched in 2010 by Warren Buffet and Bill and Melinda Gates.

Young Women Willing to Train as Bodyguards and Mercenaries for Chinese Billionaires
The number of young women willing to pay a hefty fee in order to train as mercenaries or bodyguards is rising in China.

One of the researchers on the Southampton project, Dr Mirco Tonin, says: "The written testaments of pledgers give us a fascinating insight into the philanthropic motivations of the extremely rich. They provide a unique window on a relatively small group of people who are key to the promotion of charitable causes."

The results of the analysis highlighted two main insights:

Self-made billionaires are more likely to sign the Giving Pledge, compared to those who inherited their fortunes

Chinese Billionaires Criticised for Donating $15 Million to Harvard
For donating $15 million to one of the richest and most prestigious universities in the US, a Chinese billionaire couple have faced a deluge of criticism, with Internet users saying it would be better spent on students in China.

Philanthropy is impact driven. In the Giving Pledge letters billionaires talk mostly about what kind of changes they want to achieve, often displaying a business-like attitude in their approach

The researchers concluded that in order for fundraisers to maximise their effectiveness in engaging billionaire donors they should:

Advertisement

Brain Transplant into Robot Bodies: Way for Billionaires to Attain Immortality
The world's richest have been offered immortality by a Russian entrepreneur, who heads a hi-tech research project called 'Avatar'.

Target those with newly acquired fortunes, rather than heirs of dynasties

Develop a detailed 'business plan' clearly pointing out the objectives behind any 'giving' and set out the means to achieve these

Advertisement

Report Finds Number of Russian Billionaires Swells in 2011
The Russian edition of Forbes magazine said in its annual rating that the number of Russian billionaires almost doubled over the last year to 101.

By May 2014, The Giving Pledge had 127 families from 12 different countries signed up, with the average age of donors being 69. The oldest pledger is David Rockefeller Sr, aged 99, and the youngest at 30 - co-founders of Facebook - Mark Zuckerberg and Dustin Moskovitz.

The study authors, Dr Tonin, Dr Michael Vlassopoulos and Jana Sadeh, performed a textual analysis of the pledgers' letters and classified the expressed motivations for their 'giving' into ten categories.

These include the usual motives that have been associated with prosocial behaviour, such as the desire to make an impact, or the joy one derives from giving. They also considered additional motives, such as, the desire to dispense family wealth so as not to spoil one's heirs, the desire to leave a legacy and provide an example to others, or the sense of moral obligation to share wealth.

Dr Tonin said: "The philanthropic activities of extremely rich individuals, such as, Andrew Carnegie, John Rockefeller and more recently Bill and Melinda Gates, have not only benefitted many people and causes, but have also inspired new generations of philanthropists."

"We feel this report gives a valuable insight into the motivations behind the 'giving' behaviour of the very rich, which will prove very useful for charitable organisations and fundraisers," Dr. Tonin added.

Source-ANI