The program aims to educate over 6 million girls and women between 13 and 35 years of age and their families on better health and nutrition practices by 2018.
Vodafone will send out approximately 300 million text messages to its subscribers for three years to promote the program.
"Almost 33 percent of the world’s malnourished children live in India. Mass education about the seriousness of this problem, its pitfalls and easy solutions, is critical among women of child-bearing age, mothers and their immediate families," said IAP president S.S. Kamath.
"We aim to jointly educate the caregivers, and in time change their behavior to address this issue comprehensively," he said.
Malnutrition to Obesity - The Big Leap
Obesity is the root cause of problems like diabetes, heart disease, stroke, arthritis and gall bladder disease. A serious look at our strategies is needed to tackle this fast growing epidemic.
Obesity is the root cause of problems like diabetes, heart disease, stroke, arthritis and gall bladder disease. A serious look at our strategies is needed to tackle this fast growing epidemic.
Source-Medindia
Arm Circumference is a Better Indicator of Malnutrition, Lack of Weight in Children
Using measuring tapes to measure arm circumference is the most inexpensive and reliable factor in diagnosing malnutrition than weight-based measurements.
Using measuring tapes to measure arm circumference is the most inexpensive and reliable factor in diagnosing malnutrition than weight-based measurements.
