E-books are now being given background noises and music in the hope to spark young people's interest in literature.
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In one example, a description of rain lashing against a window in a Sherlock Holmes story will be 'enhanced' with matching noises.
The Booktrack releases are available to iPad users, with other tablet computer versions to follow.
A story by Booker Prize winner Salman Rushdie will be released later in the year with a specially crafted orchestral score.
The concept has been developed by Booktrack which synchronises music to each novel. It is funded by Peter Thiel, a co-founder of PayPal.
It works by timing the speed of each reader and the software measures the 'turning' of a page and moves the music or sounds along accordingly.
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However they have been greeted with horror by traditionalists, who say that the technology takes away the pleasure of having one's imagination stimulated by a story.
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David Nicholls, whose bestseller One Day was recently turned into a film starring Anne Hathaway, said: "This sounds like the opposite of reading. It would be a distraction."
Source-ANI