Estee Lauder, Maybelline Adding Asian Faces to Their Brands

Cosmetics giants Estee Lauder and Maybelline are adding Asian faces to their brands in a bid to appeal to the fastest-growing market in the world.

According to fashion blog Fashionologie, Liu Wen, 22, is the new face of Estee Lauder and the company's first Asian model.

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"China is our fastest-growing market," the New York Daily News quoted Estee Lauder's global brand president, Jane Hertzmark Hudis, as telling W magazine.

"What better way to honour that than to hire a native of the country?" she said.

Wen, who is 5'10, was also the first Asian face to walk the runway for lingerie giant Victoria's Secret in 2009.

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Shu Pei Qin joins "Crouching Tiger, Hidden Dragon" star Zhang Ziyi as Maybelline's newest Asian face.

Source-ANI

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