Research says Explaining Why a Cupcake is Delicious can Make Us Love It Less

Individuals' thought about products or experiences can intensify when they share it with others, says a new study.

But it depends on whether they're talking about something sensory or practical.

About Super Foods
Encyclopedia section of medindia gives an introduction to some super foods that help in preventing and controlling cancer

"Consumers constantly share stories with others about products and services through word of mouth (WOM)," wrote author Sarah G. Moore (University of Alberta).

In her experiments, Moore found that people have different reactions to explaining and sharing different types of experiences.

People who are explaining and sharing hedonic (sensory or emotional) experiences have their emotions dampened, Moore found.

Advantages of Eating Fish Foods - Health Benefits
Researchers worldwide have discovered that eating fish regularly is good for health. Regular consumption of fish may reduce the risk of diseases such as asthma, prostate cancer and eyesight.

"Explaining why a chocolate cupcake tasted so divine makes us love the cupcake a little less, while explaining why a movie was so horrible makes us hate the movie a little less," she said.

And people who share about hedonic experiences are less likely to spread word-of-mouth opinions about them in the future.

Anti-aging Secrets to a Younger You-Wrinkles Creams-Super Foods-Simple Tips-FAQs
Is there anyone in this world who fails to be swayed by the magic of youth? None, for when youth explodes joyously all Nature smiles!

On the other hand, utilitarian (cognitive) experiences, such as using a USB stick or a cleaning product are based on functions instead of emotions; explaining helps consumers understanding the experience.

"Explaining why a USB stick is so great makes us like the USB stick more, while explaining why a cleaning product is so horrible makes us dislike the cleaning product more," Moore added.

Baby Food - Basics
The healthiest baby foods can be made at home. Products from big brands that claim to develop infants’ health in a variety of ways are no match for nutritious home-made preparations.

The study appeared in the Journal of Consumer Research.

Source-ANI