People tend to appreciate works of art rather than real-life images due differences in the way the brain responds to information given beforehand.
Highlights
- Neuroscience-based studies indicate that our brain responds differently to situations when we are told beforehand about the type of situation
- This reaction controls our emotional response to the particular situation
- Researchers have found that people tend to appreciate an image more if they are told that it is a work of art than if when told that it is a real-life situation
Researchers from the Erasmus University in Rotterdam conducted an experiment on student volunteers. Twenty-four students were shown several pictures, some of which were pleasant, while others were unpleasant. They were told beforehand whether they were real-life photographs or works of arts. Their brain electrical activity was recorded with the help of an instrument called an electroencephalogram (EEG), in which a brain signal called late positive potential (LPP) was measured. At the end of the experiment, the volunteers were asked to rate the images in terms of likeability and attractiveness. A follow-up experiment was also conducted, in which researchers added another set of images consisting of scenes of movies or documentaries which were classified as fiction.
The researchers found that:
- The amplitude of the LPP brain signal was greater when the volunteers were told that the image was a real-life image than when they were told that it was a work of art.
- The volunteers also gave higher ratings for works of art in terms of likeability as compared to real images.
- The effect of the brain on the emotional response was attenuated with the introduction of the third set of images.
References:
- Noah N.N. Van Dongen et al. Implicit emotion regulation in the context of viewing artworks: ERP evidence in response to pleasant and unpleasant pictures. Brain and Cognition 107 (2016), 48–54. doi 0.1016/j.bandc.2016.06.003.
- N. Van Dongen, J.W. Van Strie, K. Dijkstra. Implicit emotion regulation while viewing fictive and real pictures: event related potential evidence in response to affective pictures. Poster presented at The European College of Neuropsychopharmacology (ECNP), Vienna September 2016.