How Brainiac Foods Boost Mental Health With Nutrition

Brainiac Foods develops nutrition-packed snacks aimed to enhance cognitive functions and mental well-being through brain-boosting dietary choices.

Highlights:

Brainiac Foods, a company co-founded by Jonathan Wolfson and Mark Brooks, is focusing on enhancing brain health through nutrition-packed snacks
Their products, rich in omega-3 fatty acids, choline, and lutein, aim to boost cognitive performance and mental well-being
Recognizing a nutritional gap in American households, the founders collaborated with various health experts to establish Brainiac Foods

Scientists have discovered a link between diet and brain function in the last five years. This newfound information has opened up a whole new universe of possibilities for boosting our mental health through dietary choices. While further research is required, many experts believe that dietary treatments can be therapeutically advantageous not just to our physical health, but also to our cognitive performance and mental well-being.

Omega-3 fatty acids are one dietary component that has received a lot of attention. These fats, which are abundant in specific meals such as fish, enhance cognitive processes and are now thought to assist preserve the health and flexibility of brain synapses (). Diets heavy in saturated fat, on the other hand, have been scrutinized for their potentially harmful impact on health ().

Brain Food
It is a myth that the brain quits generating new cells once you reach adulthood. They are regenerating all the time.

‘Unlock the potential of your brain with nutrition! Brainiac Foods is revolutionizing mental health and cognitive performance through snacks packed with brain-boosting nutrients. #BrainiacFoods #BrainHealth #Nutrition’

Unmet Nutritional Needs to Brainiac Foods

Jonathan Wolfson and Mark Brooks are the cofounders and co-CEOs of Brainiac Foods, a firm that creates snacks for the entire family that are specifically designed to promote brain development. The healthy goods, which include nut butter and supplements, are high in omega-3 fatty acids, choline, and lutein. Little Brainiac, their latest line, assists parents as they transition their infants to solid foods by providing pouches containing significant amounts of brain nutrients.

After researching the value of omega-3s and other brain-boosting nutrients, both fathers, Wolfson and Brooks, were motivated to start Brainiac. They discovered that over 20% of American families do not consume the necessary amounts of brain nutrients. To produce Brainiac Foods, the cofounders collaborated with nutrition scientists, pediatricians, neurologists, and dietitians.

Win Over Exam Stress with a Healthy Diet
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Brainiac Foods Founder's Inspirational Shift to Brain-Nourishing Foods

“As a serial entrepreneur, I always ask: how do I do well by doing good?” said Wolfson in an exclusive interview with me. “What gets me up each morning is making a difference, creating companies that improve the lives of people and our planet.”

Wolfson's former company created a low-carbon advanced biofuel that was utilized in the first commercial eco-skies flight and also marketed Thrive, an algae-based, heart-healthy cooking oil. But the decision to launch Brainiac was extremely personal for him, as the inspiration came after his third kid was diagnosed with failure to thrive as a baby.

“My wife and I were very concerned and spoke to numerous experts to figure out what our son needed for proper development,” Wolfson says. “What became clear was that nutrition would help his brain and eye development. Then I discovered older kids and adults have large nutritional gaps for optimal brain health and performance. That was the driver for creating Brainiac.”

DHA and Omega-3 Fatty Acids can Boost Attention Performance in Adolescents
Diet for brain development: Eating a healthy diet rich in omega-3 fatty acids and docosahexaenoic acid (DHA) can improve attention and concentration in adolescents.

Entrepreneurial Journey of Brainiac's Co-founders

Wolfson's largest problem has been the development and streamlining of the actual physical manufacture of Brainiac goods. “Bringing an idea from intangible to tangible is often much more difficult than initially planned. The only way to overcome that is to understand that the process will entail failure. Failing is part of the process of making better-for-us and better-for-our-planet products.” Brooks adds that it is also challenging to find people “who believe in what you are doing and the positive impact that you can create together, and who thrive under uncertainty.”

Wolfson advises all aspiring entrepreneurs and changemakers to “save all of your rejections from colleges, jobs, investors, venture funds, pursued hires, etc. One day, when you’ve had some success, which if you are persistent you will, you can wallpaper a room with them and enjoy that room.”

“Have agility and be resilient,” says Brooks. “An overnight success takes five years. Building a business is going to take longer and be more expensive than you think. Also, be open to constructive feedback. The customer is really what matters.”

References:

Long-chain omega-3 fatty acids improve brain function and structure in older adults - (https://pubmed.ncbi.nlm.nih.gov/23796946/)
Impact of Dietary Fats on Brain Functions - (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6120115/)

Source-Medindia

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