Effects of sampling healthy versus unhealthy foods on subsequent food purchases
Go to source). In a new study published yesterday in the Journal of the Academy of Marketing Science, a team of researchers led by University of South Florida Professor of Marketing Dipayan Biswas examines this phenomenon through a series of experiments, including four studies conducted in the field.
Seven Surprisingly Healthy Foods
Here are some food items whose health advantage may come as a surprise to you.
Here are some food items whose health advantage may come as a surprise to you.
‘Who knew a free #snack could be so influential? A complimentary #healthyfood item at a store or restaurant can actually lead to more indulgent purchases. #unhealthy #psychology #consumerbehavior’
Here are the main takeaways from their findings:
Sampling a healthy food item can lead to the unexpected outcome of buying more unhealthy food. This is especially true when the healthy sample seems very different from the other food choices available. On the other hand, when the sampled food and other available options seem similar, consumers are more likely to continue choosing healthy foods.
Consumers should be aware that sampling a healthy food may give them a false sense of "virtue," potentially leading to indulgence in less healthy options later.
Grains
Grains make the foundation of good nutrition. The food guide pyramid shows that you need generous amounts of these foods each day to maintain health and prevent disease. Reasons? Our support group will tell you why!
Grains make the foundation of good nutrition. The food guide pyramid shows that you need generous amounts of these foods each day to maintain health and prevent disease. Reasons? Our support group will tell you why!
"Our study looked at whether a free complimentary healthy food item can actually be bad for you,” Biswas said. “What we found was that getting one at a store or restaurant can lead consumers to subsequently purchase indulgent foods.”
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Fast Foods
Fast foods contain as much as 500 calories per serve which is even higher than the calories that a lunch or dinner should provide. Majority of Indians have a flawed perception of healthy food options.
Fast foods contain as much as 500 calories per serve which is even higher than the calories that a lunch or dinner should provide. Majority of Indians have a flawed perception of healthy food options.
- Effects of sampling healthy versus unhealthy foods on subsequent food purchases - (https://link.springer.com/article/10.1007/s11747-024-01047-4)
Know more about Fat Foods and Fit Foods
Are you finding it tough to make healthy food choices? Here are a few ways to create a healthy eating plan with nutritious snacks.
Are you finding it tough to make healthy food choices? Here are a few ways to create a healthy eating plan with nutritious snacks.
