A combined study by consultancy firm KPMG and industry body FICCI says, India ranks among the top three medical tourism destinations in Asia.
About Medical Tourism
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment.
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment.
The study states that the low cost of treatment, quality health care infrastructure and availability of highly skilled doctors helped the country to secure the top spot.
The medical tourism industry in India catches maximum patients for heart surgery, knee transplant, cosmetic surgery and dental care as the cost of treatment in the country is considered to be the lowest in Asia, much lower than Thailand, Indonesia, Singapore and Hong Kong, the report stated.
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“A person coming to India for his/her medical treatment can have savings anywhere in the range of 30 to 70 per cent. Even if we consider the ticket expenses and accommodation expenses along with the treatment cost, the overall expenditure would be lower than the treatment cost in the UK or the US or many other countries,” the study stated.
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Medical Tourism � The Road Ahead
Medical Tourism has become a serious enterprise in India over the last two years. However some hospitals have been practicing it for quite a few years.
Medical Tourism has become a serious enterprise in India over the last two years. However some hospitals have been practicing it for quite a few years.
He noted that India does face tough competition in the segment from countries like Thailand, Malaysia and Singapore. One disadvantage faced by Indian medical tourism industry is the lack of special visa rules for patients but the country counters this with alternative therapy offerings like yoga, meditation, ayurveda, and other traditional methods of treatment that attract tourists from European nations and the Middle East to India.
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Stakeholders urged to consolidate their efforts
The report points out that India has a fragmented approach where individual hospitals have been promoting themselves as the hospital destinations. The medical-value-travel stakeholders in India need to consolidate their efforts and strategise on how to leverage the available opportunities, it suggested.
The report says that the country needs to work on increasing efficiency at the immigration to make the travelling experience hassle free for patients and also better infrastructure in terms of highways and roads would add to the overall satisfaction of medical tourists.
Affordable hotels, availability of language interpreters are a few areas, which also need to be given significant consideration to increase medical tourism in India.
Source-Medindia
