Beauty & Pin-Ups hair mask called Fearless Hair Rescue Treatment features Katie the first woman with Down syndrome to campaign for a beauty product.
Katie Meade, a 32-year-old model with Down syndrome lands a big beauty campaign, making history. The gorgeous former Special Olympics athlete has been named the face of Beauty & Pin-Ups’ Fearless campaign for a hair rescue treatment. "The Beauty & Pin-Ups brand is a celebration of the empowerment of a woman and what it took to be a pin-up in 1935, and carrying that message in a modern sense," said, Beauty & Pin-Ups CEO Kenny Kahn.
‘Haircare line Beauty & Pin-Ups casted model Katie Meade who has Down syndrome as the new face of their latest campaign.’
"So as we were launching this product, in our mind it could have been the next traditional pin-up — but as soon as we came up with the name ’Fearless’ it was really easy, we were like, ’Well Katie’s fearless.’"Kahn described Katie’s dynamic personality and said, "She just owns it. She just has fun, she’s comfortable within herself, she is really excited to be our brand ambassador."
Katie’s outlook on life makes things even better. She said, “People see me for who I am and they see me not as someone with a disability, but that I have ability. And I like to try new different things and I inspire women to do that. Beauty belongs to everybody.”
Source-Medindia