Nail Polish Industry All Set to Boom in Britain

More than half of the women in Britain are spending money to keep their nails in shape and well-polished, a new study revealed.

The research conducted by market research firm Mintel reveals that the value of the British nail varnish market equalled lipstick sales with both having a market value of 229 million pounds.

Gadgets, Nail Polish Used to Lure Young Car Buyers
Automakers are trying new tricks to lure young buyers.

Nail polish is now used by more than half of British women, mainly by the 16-24 year- old group, reports dailymail.co.uk.

"The fact that the nail colour cosmetics market has equalled that of the lip colour market for the first time highlights the growing popularity of nail polish," said Charlotte Libby, household and personal care analyst, Mintel.

"Nail art continues to be a driving factor in sales. An explosion of new textures and effects is emerging which allows young women in particular to easily personalise their nail look," she added.

Produce ID Before You Buy Nail Polish Remover in Southern New England
An identity proof will now be mandatory for CVS pharmacy customers to buy a nail polish remover.

Growth in nail polish industry is an indication of women staying up-to-date with fashion trends.

"The growth in new product development of nail polish can be linked to self-expression and the desire to keep up-to-date with current trends," Libby said.

Sales of Nail Polish Soar Over Lipstick for The First Time
Nail polish is in great demand, and everybody wants to flaunt well manicured nails with hip and happening varnishes that even offer denim and furry finishes.

Source-IANS