New Back-To-School Campaign Helps Children With Special Needs Become Trend Setters

The brand new back-to-school campaign is being run by Livie & Luca in association with a nonprofit organization called Changing the Face of Beauty.

Now the fashion world is on an excellent track! Four-year-old Cora Slocum from Martinez, California, who has Down syndrome, is the new trend setter.

This cute girl is featured in a brand new back-to-school campaign from children's footwear retailer Livie & Luca.

The new campaign is being run by the company in association with a nonprofit called Changing the Face of Beauty. The non-profit organization is focused on the integration of individuals with disabilities into general advertising and the media.

"It fosters a whole new direction on advertising messages. And the inclusion of people with differences," said Katie Driscoll, president and founder of Changing the Face of Beauty told ABC.

Driscoll, who has a daughter with Down syndrome, adds, “Back to school is such a critical time for kids. It is important to Changing the Face of Beauty that companies see the 13% of kids that happen to be going back to school with a disability."

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Kerri Slocum, Cora's mother, said she hopes the campaign will help a lot of children to become famous starts like her daughter.

"If by having her picture out there kind of changes people's minds and perceptions and stereotypes, then I think that's, you know, a good move in the right direction," she said.

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Down Syndrome is a congenital disorder among children commonly born to older mothers. The condition is also known as ‘Up syndrome’ because of the cheerful persona of the Down children.

Source-Medindia