In a controversial form of stealth marketing, kids as young as seven are being paid to promote Fanta, Nintendo and other products to their Facebook friends.
In a controversial form of stealth marketing, kids as young as seven are being paid to promote Fanta, Nintendo and other products to their Facebook friends.
In some cases, children have been offered the chance to become 'mini-marketeers' to plug brands, including Sprite and Dr Pepper, Cheestrings and a Barbie-themed MP3 player.
Romania's Bid to Impose Major Junk Food Tax Sparks Controversy
While First Lady Michelle Obama launched a high-profile campaign against obesity in the US this week, small Romania may be a step ahead with its bid to impose one of the first comprehensive
While First Lady Michelle Obama launched a high-profile campaign against obesity in the US this week, small Romania may be a step ahead with its bid to impose one of the first comprehensive
They are being rewarded the equivalent of 25 pounds a week for their online banter.
Multinational companies that were banned from setting up fake websites and blogs to target young customers directly are using specialist marketing firms to recruit the children.
Obesity in Kids Blamed on Junk Food Ads
It's not the amount of TV but the number of junk food commercials that may contribute towards childhood obesity, say researchers.
It's not the amount of TV but the number of junk food commercials that may contribute towards childhood obesity, say researchers.
The marketing firms also suggest their young recruits to target different sets of online friends with different brands and teach them to sound "natural and unrehearsed". (ANI)
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Brit Teen Girls Eating Junk Food Risk Long-term Health Complications
A new survey has revealed that teenage girls are increasingly living on junk food, thereby putting their long-term health at risk.
A new survey has revealed that teenage girls are increasingly living on junk food, thereby putting their long-term health at risk.
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South Korea to Curb Junk Food TV Ads to Cut Obesity
South Korea Tuesday announced curbs on television advertising for junk food in a bid to cut obesity and promote healthy eating among children.
South Korea Tuesday announced curbs on television advertising for junk food in a bid to cut obesity and promote healthy eating among children.
