Simple ways to deal with intense food cravings have been revealed.

* Smell products with non-food odour: A 2012 study found that smelling jasmine (a non-food odour) reduced chocolate cravings, so this suggests that smelling something that doesn't remind you of, or is similar to, food may help you reduce cravings, at least for chocolate.
* Chew gum: According to a research, chewing gum for at least 45 minutes promotes fullness and significantly suppressed hunger, appetite and cravings for snacks.
Source-IANS