Vital Strategies, US-based health organisation commended the Indian government on the launch of a national tobacco control mass media campaign to warn people about the harm of exposure to second-hand tobacco smoke (SHS).
Second Hand Smoking or Passive Smoking � A Killer Too!
Everyone is exposed to passive smoking during their lifetime. Inhalation of harmful tobacco substances causes cancer, heart and respiratory diseases.
Everyone is exposed to passive smoking during their lifetime. Inhalation of harmful tobacco substances causes cancer, heart and respiratory diseases.
‘Exposure to second hand smoke (SHS) causes stroke and heart disease among non-smokers.’
"It is the first national tobacco control mass media campaign to promote the Quitline number 1-800-11-2356," said the not-for-profit health organisation, which provided technical assistance to the Union Health Ministry for the campaign. The campaign will be broadcast in 17 languages over a period of three weeks on the channels of public broadcasters -- Doordarshan and All India Radio -- for pan-India reach.
The campaign will also run on major digital media platforms including YouTube, Facebook, Hotstar and Voot. A simultaneous social media campaign using the hashtags #quittobaccoindia and #smokefreeindia will amplify the announcement and urge people to quit tobacco.
Smoking and Cancer - Causes - Passive Smoking - FAQs - Video
Smoking is the most important preventable cause of cancer in the world.
Smoking is the most important preventable cause of cancer in the world.
During message testing across India and two other countries -- China and Russia -- Clinical was one of the PSAs that was consistently positively rated by both smokers and non-smokers, performing well on indicators such as message acceptance, perceived effectiveness and behavioural intention.
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Quiz on Smoking
Approximately half the smokers die due to smoking -related diseases. But it is not just the smokers who are at the receiving end. The passive smokers too, often pay a heavy price. If you still have not 'kicked the butt’, learn more horrifying facts about smoking by participating in the following quiz.
Approximately half the smokers die due to smoking -related diseases. But it is not just the smokers who are at the receiving end. The passive smokers too, often pay a heavy price. If you still have not 'kicked the butt’, learn more horrifying facts about smoking by participating in the following quiz.
by 2017, exposure to SHS in public spaces was down from 29 per cent to 23 per cent and exposure in the home from 52 per cent to 39 per cent. But exposure in the workplace rose, though marginally, from 29.9 per cent to 30.2 per cent.
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How to Quit Smoking
Tired of people asking you to stop smoking around them? Don't want to be ordered around by public smoking bans? Simple steps that help you to quit smoking.
Tired of people asking you to stop smoking around them? Don't want to be ordered around by public smoking bans? Simple steps that help you to quit smoking.
Dr. Pankaj Chaturvedi, Professor and Surgeon, Tata Memorial Hospital, said: "Second-hand smoke affects the heart and increases the risk of smoking-related diseases in non-smokers. Effective implementation of smoke free policies in work places, public areas and other areas could be a preventive strategy to protect people from second-hand smoke."
"There is no safe level of exposure to second-hand smoke, but many people don't know about this invisible killer," said Dr. Nandita Murukutla, Vice President, Global Policy and Research, Vital Strategies.
Research studies from a number of countries indicate that most people successfully quit tobacco using the cold turkey method (quitting abruptly). To support people who want guidance and help in quitting tobacco use, the government of India has set up a national Quitline 1-800-11-2356 and an online resource.
Source-IANS
