It is becoming more common to use Facebook chats to convey health information.

The study, titled, "Utilizing Facebook Chats to Convey Health Information to Lupus Patients at the Lupus-Antiphospholipid Syndrome Center of Excellence at Hospital for Special Surgery," will be presented at the American College of Rheumatology/Association of Rheumatology Health Professionals Annual Meeting on October 28 in San Diego.
The Lupus Center of Excellence at Special Surgery uses Facebook chats to raise awareness, reach a wider audience, allow for interaction between patients and health care providers, and answer patients' questions about lupus. The chats help to educate patients about their disease and the importance of maintaining relationships with their rheumatologists.
"The Facebook chats provide a new venue to get information from rheumatologists and other health professionals who understand this complex disease. Lupus patients are hungry for information, and with social media, we can address their specific concerns in real time," said Jane Salmon, M.D., director of the Lupus Center of Excellence and senior author of the study.
Three chats have taken place to date. "The first two were promoted through advertising and promotion on HSS's Facebook and Twitter accounts, targeted pitching of lupus bloggers and awareness groups, word of mouth, and by flyers. For the third chat, HSS collaborated with the S.L.E. Lupus Foundation, using similar advertising strategies," said Elyse Bernstein, assistant director of Public Relations and Social Media at Hospital for Special Surgery.
Participants were instructed to "like" the HSS Facebook page and post their questions. A panel of HSS rheumatologists, an obstetrician-gynecologist, social workers, physical therapists, nutritionists, and a rheumatology nurse practitioner responded to as many questions as possible over one hour. Remaining questions were distributed to the experts for answers and turned into a blog series on "HSS on the Move" (www.hss.edu/onthemove).
The first chat in May 2012 focused on lupus and medications. A total of 2,280 users saw the chat post, with 60 questions and comments from 20 users. Promotional Facebook posts before the chat were shared 247 times. The HSS Facebook page received 30 new likes on the day of the chat, and 21 users liked the chat post.
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In May 2013, HSS collaborated with the S.L.E. Lupus Foundation to publicize the third chat on lupus and general health. This time, a total of 6,624 people saw the chat. The HSS Facebook page received 332 new likes on the day of the chat, compared with the daily average for the month of 34 likes. The chat post drew 78 likes.
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Source-Newswise