Social Media More Popular Among Women Than Men

Men are more interested in visiting entertainment, music, betting and games sites while social networking websites are more popular among women, according to a new study by British researchers. The study conducted by psychologists at the University of Bath looked at the differences between what the genders enjoyed doing online.

It revealed that women are more attracted to social networking sites such as Facebook and Twitter, and are also more likely to make travel reservations online too.

The study, which included the web activities of nearly 500 first year undergraduate students from six universities, showed that men prefer gaming and gambling sites, The Telegraph reports.

The University's Department of Psychology found there is a widening gap between the way men and women use the Internet.

"Our findings indicate that rather than transcending or overcoming gender differences in wider society, internet use by males and females seems to reflect, and in some instances even exacerbate, these broader trends," Dr Richard Joiner, lead author of the paper Gender, Internet Experience Internet Identification and Internet Anxiety, said.

"In previous research we found no gender differences in the use of the internet for communication, whereas in the current study we found gender differences in communication and that females were using social network sites more than males," Joiner added.

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Source-ANI