U.S Ad Campaigns for Coca-Cola Target Black and Hispanic Children

Soft drink makers like Coca-Cola focus their advertising on Black and Hispanic children, a report has revealed.

A recent Yale study showed that soft-drink makers design their ad campaigns in the U.S to attract black and Hispanic children and teenagers as they watch advertisements much more than white children.

Not a Good Idea to Have Coca-Cola's High-caffeine Energy Drink on Tap
Aussie doctors and health activists have condemned Coca-Cola for making its high-caffeine energy drink so easily available from taps in pubs.

“Our children are being assaulted by these drinks that are high in sugar and low in nutrition,” said Kelly Brownell, co-author of the report. “The companies are marketing them in highly aggressive ways.”

Source-Medindia

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