Virtual Shop Window That Door-Delivers Your Groceries

Here comes the 'next generation shopping'- a virtual shop window wherein customers can scan the barcodes of all the grocery essentials they want to buy with their smartphones and have

Here comes the 'next generation shopping'- a virtual shop window wherein customers can scan the barcodes of all the grocery essentials they want to buy with their smartphones and have them delivered to their doorstep.

UK-based online grocer Ocado has launched the new 'shopping window' in central London and plans to roll the concept out across the country if proven successful.

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It say the novel project could be a taste of the future of shopping as time-strapped commuters are able to order their groceries without being forced to pack and carry home their items, reports the Daily Mail.

It comes after a similar trial by Tesco carried out in a South Korean subway.

The Ocado wall will operate on a trial basis at the One New Change shopping centre until September 21.

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Customers have to download the 'Ocado on the Go' app before they can buy products from the 'window shop'.

"The shop will be a printed window display featuring some of our most popular items," said Ocado spokesman Ben Lovett.

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"Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day," he added.

Ocado have never launched a 'real' store and it is the first time they have had a physical presence on the high street.

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Source-ANI