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Who is the Choc-a-blockhead ?

by Savitha C Muppala on Jan 13 2009 4:36 PM

Cadbury, the well known confectionery manufacturer has been nicknamed choc-a-blockheads for telling everybody what they already know that their Dairy Milk chocolate contains milk.

Cadbury, the well known confectionery manufacturer has been nicknamed "choc-a-blockheads" for telling everybody what they already know that their Dairy Milk chocolate contains milk.

Wrappers on the Dairy Milk bars are printed with warnings saying: "CONTAINS: MILK." - despite a logo depicting a glass-and-a-half of milk.

The cover also stated there is "the equivalent of three-quarters of a pint of fresh milk in every half-pound of milk chocolate," reports the Daily Star.

Similarly, Wrappers on their Dairy Milk Whole Nut bars also said: "CONTAINS: NUTS, MILK."

While the renowned firm said that the "warnings are in case people allergic to milk did not realise there is milk in their Dairy Milk bars," Moira Austin, of allergy advisers the Anaphylaxis Campaign, said that stating extra caution was unnecessary.

Austin said: "The law requires manufacturers to list allergens if they are an ingredient. It does not require these additional warnings."

Source-ANI
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