The release sent by you should be able to stand out among the other releases so that it is easily picked up by journalists. This page helps you to write such a release.
Sometimes the most important releases are never reported because they are poorly written or framed. Remember the problem is not the journalist but the press release itself !
Use Title case in press release headlines i.e capitalize the first letter of all words in the headline (with the exception of: "a", "an", "the", or prepositions such as: "of", "to", or "from"). The combination of upper and lower case makes it easier to read.
Eg.
'Link between Faith, Health and Healing'
When writing a release remember to address the basic rules of journalism:
- Who
- What
- When
- Where
- Why
- How
While no one can guarantee that the press release will be published or used for an article, the chances are better if all the above points have been addressed.
Include press contact information below the text of the news release. A reporter reading your release should be able to make a decision about your story in the first screen of the message.
When you write your press release, remember your audience. Your audience consists of journalists and the common man surfing the web and looking for information. The goal of the journalists is to provide their readers with a complete picture of whatever they're writing about.
To appeal to the fact-oriented mind of a journalist you need to give them the facts about your product or service, hard data that shows why your product or service is good or news-worthy. If you forget this dictum, there's no way they'll run your press release.
It is best not to just trust your word processing program to catch errors in grammar and spelling. Have a few friends or individuals read the release before submitting it.
Please do not use HTML tags, bold type or color text which may not transmit consistently across all computer programmes. Our system will in any case remove such tags.
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